BSH Home Appliances is the licensee for the Bosch and Siemens brands and sells home appliances under these brand names. Anne Bekema regularly advises BSH on its commercial advertisements. Anne Bekema has successfully represented BSH in proceedings against its competitor Dyson in cases on energy ratings. The first time Dyson was forced to amend the inaccurate energy rating. The second time Bosch successfully defended itself against Dyson’s objection to the very favourable AAAA- energy rating of the Bosch and Siemens vacuum cleaners.
Georgina Nühn is assisting BSH in an arbitration procedure before the WIPO to cancel domain name registrations which infringe upon the rights of the Bosch and Siemens trademarks.
Anne Bekema and Bas Le Poole regularly advise McDonalds on its commercial advertisements or on advertisements of third parties regarding McDonalds. Bas Le Poole has, among other things, represented McDonalds in preliminary proceedings against its competitor Burger King concerning unlawful comparative advertising. The Amsterdam Court ordered Burger King to immediately cease the elaborate advertising campaign.
Anne Bekema represents Unilever Plc. in proceedings concerning one of its most successful personal care brands. Unilever has instituted proceedings in several European jurisdictions claiming the invalidity of similar national trademark registrations of a competitor.
Anne Bekema successfully represented Kawasaki in proceedings against an Italian design agency that claimed to have the copyright on Kawasaki’s new corporate identity. The Court rejected this claim in its entirety.
Bas Le Poole represents Rodap in proceedings concerning producers copyright against Lira, the collecting society representing screenwriters. Within Rodap the most important Dutch distributors, broadcasters and producers of (audio-)visual works have united. On 18 October 2016 the Amsterdam Court followed Rodap’s position that all copyrights which are necessary for the exploitation of a film work should be concentrated with the producers.
Bas Le Poole regularly advises OTP. OTP represents the interests of independent commercial TV producers such as Endemol, Talpa and Blue Circle. Bas Le Poole and Anne Bekema have successfully represented OTP in preliminary proceedings concerning the use of Dutch police uniforms and police cars in television series.