Anne Bekema

Anne Bekema is one of the two founding partners of Le Poole Bekema. She is an astute and dedicated lawyer. Clients value her analytical skills and the wisdom she brings to the table. Anne enjoys keeping abreast of technological and legal developments so as to proactively inform and advise her clients.

Anne specialises in intellectual property law, privacy law and media and advertising law. She advises companies on the enforcement of trademark- and drafts licensing, sponsoring, and distribution agreements. Moreover Anne regularly advises on the legitimacy of expressions in the (online) media, marketing campaigns, and creative industry. Anne focusses in particular on the fundamental rights of freedom of expression and privacy and assists various organisations with the implementation of the new European data protection regulation.

Anne is an experienced litigator and frequently represents companies and rights holders in the media and entertainment industry, as well as international sports and consumer brands.

Anne is a member of a number of professional organisations, amongst others VIEPA. She often speaks and publishes about her specialisations. She co-authored the European manual “Community Trade Mark Regulation, a commentary”. Anne is also a board member of the Dutch Foundation “Stichting Ander Beeld”.


  • Intellectual Property
  • Media
  • Privacy
T +31 23 303 4644
M +31 6 1486 1702

Recent matters handled by Anne


Le Poole Bekema advises the STER (a public media institution which provides the advertising related to the public broadcaster’s programmes) on advertising and privacy questions related to the technical and commercial developments surrounding the online exploitation of advertisements. We also regularly advise the STER on issues relating to its agreements.

Intellectual Property

Anne Bekema and Georgina Nühn represented Unilever Plc. in proceedings concerning one of its most successful personal care brands. Unilever has instituted proceedings in several European jurisdictions claiming the invalidity of similar national trademark registrations of a competitor. The Court of Appeal in the Hague allowed Unilever’s claim for revocation of the opposing party´s Benelux trademark.