Anne Bekema

 

Anne Bekema is one of the two founding partners of Le Poole Bekema. She is an astute and dedicated lawyer. Clients value her analytical skills and the wisdom she brings to the table. Anne specialises in intellectual property law, privacy law and media and advertising law. She advises companies on the enforcement of trademark- and drafts licensing, sponsoring, and distribution agreements. Moreover Anne regularly advises on the legitimacy of expressions in the (online) media, marketing campaigns, and creative industry. Anne focusses in particular on the fundamental rights of freedom of expression and privacy and assists various organisations with the implementation of the new European data protection regulation.

Anne is an experienced litigator and frequently represents companies and rights holders in the media and entertainment industry, as well as international sports and consumer brands.

Anne is a member of a number of professional organisations, amongst others VIEPA. She often speaks and publishes about her specialisations. She co-authored the European manual “Community Trade Mark Regulation, a commentary”.

‘Up-and-coming Anne Bekema is well regarded by sources for her advertisement and media law practice. She advises clients on an array of media matters, including fake news and unlawful publications, privacy infringements and inaccurate journalism, as well as injunction proceedings.’ – Chambers Europe 2020

  • Intellectual Property
  • Media
  • Privacy
T +31 23 303 4644
M +31 6 1486 1702

Recent matters handled by Anne

Privacy

Le Poole Bekema advises the STER (a public media institution which provides the advertising related to the public broadcaster’s programmes) on advertising and privacy questions related to the technical and commercial developments surrounding the online exploitation of advertisements. We also regularly advise the STER on issues relating to its agreements.


Intellectual Property

Anne Bekema and Georgina Nühn represented Unilever Plc. in proceedings concerning one of its most successful personal care brands. Unilever has instituted proceedings in several European jurisdictions claiming the invalidity of similar national trademark registrations of a competitor. The Court of Appeal in the Hague allowed Unilever’s claim for revocation of the opposing party´s Benelux trademark.


Anne has registered the following principal (and secondary) legal practice areas in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister): Intellectual property law, privacy law and litigation. Based on this registration, Anne is required to obtain ten training credits per calendar year in each registered principal legal practice area in accordance with the standards set by the Netherlands Bar.